👆Your portfolio is killing your chances (and you don’t see it)
Hot take: your portfolio is not helping you get clients.
It’s quietly filtering you out.
Most portfolios look like this:
- nice visuals
- clean layouts
- a few “case studies”.
And zero reasons to hire you.
❗️Here’s the problem: You’re showing what you did instead of why it mattered.
Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.