The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
When I work on client websites, I ignore the design first
This usually surprises people.
When I start working on a website, I don’t think about colors, layout, or animations.
At all.
I look at something else first:
👉 What is this actually trying to say?
Because most websites don’t have a design problem.
They have a thinking problem.
- unclear offer
- generic messaging
- no real differentiation
And no amount of “clean UI” can fix that.
❗️The pattern I see again and again: clients ask for a “redesign”… but what they actually need is clarity.
Once the message is sharp - design becomes easy.
But when the thinking is weak, even a “10/10 design” feels empty.
👉 So here’s the uncomfortable question: if I removed your design completely
and left only the text - would your website still make sense?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
The thing I keep relearning: a design is never finished because someone ran out of ideas. It's finished because someone decided to stop. Knowing when to stop is the hardest part.
Damn.... Crazy colors 👏😍
A few things we’ve been working on this month.
Different industries, different problems, but the same goal: making complex products feel simple, clear, and trustworthy.
Fintech → Investment Banking → Geospatial AI
More projects are still in progress.
Full case studies coming soon.
This is the kind of work I enjoy seeing — simple, focused, and actually thought through.
Meet Atrium Studio, my latest Framer template for architects, interior designers, and modular home studios.
Bold typography, generous whitespace, and immersive photography create an editorial feel that gives each project room to stand out. Dedicated garden room pages and a CMS project portfolio let you share the spaces you create and the thinking behind them.
Designed for desktop, tablet, and mobile, with reusable components and customizable colors and typography.
Take a closer look at Atrium, or make it your own.
But this feels too premium 🙄