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When I work on client websites, I ignore the design first
This usually surprises people.
When I start working on a website, I don’t think about colors, layout, or animations.
At all.
I look at something else first:
👉 What is this actually trying to say?
Because most websites don’t have a design problem.
They have a thinking problem.
- unclear offer
- generic messaging
- no real differentiation
And no amount of “clean UI” can fix that.
❗️The pattern I see again and again: clients ask for a “redesign”… but what they actually need is clarity.
Once the message is sharp - design becomes easy.
But when the thinking is weak, even a “10/10 design” feels empty.
👉 So here’s the uncomfortable question: if I removed your design completely
and left only the text - would your website still make sense?
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