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Dejan Divjak
Product Desinger building usable MVPs for startups
New to Contra
Dejan is ready for their next project!
Version – Compact & Strong
The Problem
Low repeat purchases, weak product discovery, and friction in checkout reduced mobile conversion efficiency.
Goal
Increase conversion rate, reduce drop-off, and improve repeat purchases through a simplified, intent-driven mobile flow.
Key...
Product case study exploring how Google Maps could better support users who know what they want to do, but not where to go.
An optional “Decision Mode” helps users choose between similar places faster, without disrupting existing navigation flows.
Designed the core mobile purchase flow for an e-commerce app, focusing on product discovery, decision-making, and checkout clarity. Optimized layout hierarchy, reduced friction in cart interactions, and improved form usability to support faster, more confident purchases.
Decision Mode for Google Maps — a product concept exploring how an optional decision layer could help users choose where to go when options feel the same.
By narrowing choices to three relevant options, the feature reduces decision fatigue without disrupting existing navigation...
