Dejan Divjak's Work | ContraWork by Dejan Divjak
Dejan Divjak

Dejan Divjak

Product Designer building usable MVPs for startups

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Belgrade, Serbia

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Belgrade, Serbia

Dune Archive ā€” High-End Desert Architecture Showcase Project Description: A curated digital sanctuary for the modern nomad. This project is a conceptual web experience designed for a luxury desert retreat, focusing on minimalist aesthetics and premium storytelling. The goal was to create a digital presence that feels as expansive and silent as the desert itself, using a refined visual hierarchy to drive high-ticket conversions. āš” Key Highlights: Editorial Layout: A "built to disappear" design approach that prioritizes raw materials and negative space, mimicking modern architectural principles. Typography-First Hierarchy: Precise use of Serif and Sans-serif pairings to establish authority and a high-end "boutique" feel. Framer Execution: Fully responsive build with subtle scroll transforms and smooth interactions that enhance the user journey without distracting from the content. Immersive Visuals: High-fidelity imagery integrated with a muted color palette to evoke a sense of calm and exclusivity. šŸ›  Tools Used: Figma: Design System & UI Architecture Framer: Interactive Development & Deployment Midjourney: Custom Architectural Visualization Role: Product Designer & Framer Developer
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Cover image for Zenith ā€” Premium Fintech Experience and Design System
Zenith ā€” Premium Fintech Experience and Design System
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Cover image for Digital Bloom: Building a Scalable E-book Design System
Digital Bloom: Building a Scalable E-book Design System
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Cover image for Version ā€“ Compact & Strong The
Version ā€“ Compact & Strong The Problem Low repeat purchases, weak product discovery, and friction in checkout reduced mobile conversion efficiency. Goal Increase conversion rate, reduce drop-off, and improve repeat purchases through a simplified, intent-driven mobile flow. Key Decisions Category-first homepage for faster entry paths. Header search for high-intent users. Simplified checkout to reduce cognitive load. Impact (Projected) Faster checkout flow and improved product discovery efficiency.
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