Dejan Divjak
Product Designer building usable MVPs for startups
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Dune Archive — High-End Desert Architecture Showcase
Project Description:
A curated digital sanctuary for the modern nomad.
This project is a conceptual web experience designed for a luxury desert retreat, focusing on minimalist aesthetics and premium storytelling. The goal was to create a digital presence that feels as expansive and silent as the desert itself, using a refined visual hierarchy to drive high-ticket conversions.
⚡ Key Highlights:
Editorial Layout: A "built to disappear" design approach that prioritizes raw materials and negative space, mimicking modern architectural principles.
Typography-First Hierarchy: Precise use of Serif and Sans-serif pairings to establish authority and a high-end "boutique" feel.
Framer Execution: Fully responsive build with subtle scroll transforms and smooth interactions that enhance the user journey without distracting from the content.
Immersive Visuals: High-fidelity imagery integrated with a muted color palette to evoke a sense of calm and exclusivity.
🛠 Tools Used:
Figma: Design System & UI Architecture
Framer: Interactive Development & Deployment
Midjourney: Custom Architectural Visualization
Role:
Product Designer & Framer Developer
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Zenith — Premium Fintech Experience and Design System
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Digital Bloom: Building a Scalable E-book Design System
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Version – Compact & Strong
The Problem
Low repeat purchases, weak product discovery, and friction in checkout reduced mobile conversion efficiency.
Goal
Increase conversion rate, reduce drop-off, and improve repeat purchases through a simplified, intent-driven mobile flow.
Key Decisions
Category-first homepage for faster entry paths.
Header search for high-intent users.
Simplified checkout to reduce cognitive load.
Impact (Projected)
Faster checkout flow and improved product discovery efficiency.
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Product case study exploring how Google Maps could better support users who know what they want to do, but not where to go.
An optional “Decision Mode” helps users choose between similar places faster, without disrupting existing navigation flows.
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Designed the core mobile purchase flow for an e-commerce app, focusing on product discovery, decision-making, and checkout clarity. Optimized layout hierarchy, reduced friction in cart interactions, and improved form usability to support faster, more confident purchases.
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Pet Planeta – Checkout & Cart UX
Focused on optimizing the checkout and cart experience for a mobile e-commerce app. Simplified cart review, reduced form friction, and introduced a slide-in cart to keep users in context while confirming orders and completing purchases faster.
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Pet Planeta — Mobile E-commerce MVP
Designed a mobile-first e-commerce MVP focused on fast product discovery and frictionless checkout. Defined core user flows, information hierarchy, and reusable UI components. The result is a scalable, conversion-focused product concept for early-stage validation.
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ORIN — Designing for presence
ORIN is a conceptual landing page exploring how digital products can feel quieter and more intentional.
The design focuses on typography, white space, and restrained interaction.
One screen, one message.
Accent color appears only on hover.
ORIN doesn’t ask the user to do more — it asks them to pause.
An exercise in restraint, clarity, and presence.
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