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Dejan Divjak
Product Desinger building usable MVPs for startups
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Digital Bloom: Building a Scalable E-book Design System
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Version – Compact & Strong
The Problem
Low repeat purchases, weak product discovery, and friction in checkout reduced mobile conversion efficiency.
Goal
Increase conversion rate, reduce drop-off, and improve repeat purchases through a simplified, intent-driven mobile flow.
Key Decisions
Category-first homepage for faster entry paths.
Header search for high-intent users.
Simplified checkout to reduce cognitive load.
Impact (Projected)
Faster checkout flow and improved product discovery efficiency.
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Product case study exploring how Google Maps could better support users who know what they want to do, but not where to go.
An optional “Decision Mode” helps users choose between similar places faster, without disrupting existing navigation flows.
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83
Designed the core mobile purchase flow for an e-commerce app, focusing on product discovery, decision-making, and checkout clarity. Optimized layout hierarchy, reduced friction in cart interactions, and improved form usability to support faster, more confident purchases.
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192
Pet Planeta – Checkout & Cart UX
Focused on optimizing the checkout and cart experience for a mobile e-commerce app. Simplified cart review, reduced form friction, and introduced a slide-in cart to keep users in context while confirming orders and completing purchases faster.
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91
Pet Planeta — Mobile E-commerce MVP
Designed a mobile-first e-commerce MVP focused on fast product discovery and frictionless checkout. Defined core user flows, information hierarchy, and reusable UI components. The result is a scalable, conversion-focused product concept for early-stage validation.
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92
ORIN — Designing for presence
ORIN is a conceptual landing page exploring how digital products can feel quieter and more intentional.
The design focuses on typography, white space, and restrained interaction.
One screen, one message.
Accent color appears only on hover.
ORIN doesn’t ask the user to do more — it asks them to pause.
An exercise in restraint, clarity, and presence.
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