Deborah Darlington
Email Copywriter specializing in high-converting sequences.
New to Contra
Deborah is ready for their next project!
This is a "we miss you" email I wrote for a solid perfume brand called Aura Fragrances.
The Goal: Get old customers who stopped buying to come back and take another look, without sounding pushy or desperate.
Why it works: Instead of sending a boring, robotic sales email, I wrote...
What this is about:
I wrote a weekly newsletter sample for a wellness brand called Pulse Wellness. Instead of trying to sell a product, the goal was to share simple, helpful tips to keep subscribers engaged and actually opening the emails. I wrote about the struggle of getting...
What this project is all about:
I wanted to write a welcome email that actually feels like it’s coming from a human, not a corporate robot. This sample is for a cozy apparel brand called Comfort Clothing. The goal was simple: welcome new subscribers into the family, introduce...
Project Title: High-Converting E-Commerce Email Sample (PAS Framework)
Here is a sample of how I use consumer psychology and the PAS (Problem-Agitation-Solution) framework to turn casual subscribers into paying buyers. While this specific sample is for an e-commerce brand, I...
