Deborah Darlington
Email Copywriter specializing in high-converting sequences.
New to Contra
Deborah is ready for their next project!
This is a "we miss you" email I wrote for a solid perfume brand called Aura Fragrances.
The Goal: Get old customers who stopped buying to come back and take another look, without sounding pushy or desperate.
Why it works: Instead of sending a boring, robotic sales email, I wrote this to sound like a warm catch-up from a friend. Since their perfume comes in a jar, I focused on the sensory details—like the daily habit of dabbing it on your wrists—to remind them of how much they loved the product.
The Offer: It smoothly lets them know about a brand-new scent launch and leaves them with a friendly 15% discount to encourage them to try it out.
This version feels way more authentic and shows clients that you know how to write like a real human!
Click on the link below to view the project document
https://docs.google.com/document/d/1N_PFgkaen53UiXwpRKA5KEE_Q7O3Susbhx9pPe-3PFc/edit?usp=drivesdk
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What this is about:
I wrote a weekly newsletter sample for a wellness brand called Pulse Wellness. Instead of trying to sell a product, the goal was to share simple, helpful tips to keep subscribers engaged and actually opening the emails. I wrote about the struggle of getting distracted during the workday and shared 3 low-effort habits to get back on track—like drinking water, a quick breathing break, and clearing clutter.
How I did it:
I kept the tone warm and friendly, like a note from a supportive friend. I also made sure to use short paragraphs and clear bullet points so readers can easily skim through the tips on their phones.
Skills & Tools:
Newsletter Writing
Brand Voice
Copywriting
Google Docs & Contra
👉 [Click here to view the full formatted newsletter]
https://docs.google.com/document/d/1wgoKY6ggjpfBetAA11FvuQOSElsf5wpPIWhfzQSGhuQ/edit?usp=drivesdk
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What this project is all about:
For this project, I wanted to write email copy for a skincare brand called Lily. Skincare can sometimes feel overwhelming with too much technical talk, so my goal here was to keep things simple, fresh, and deeply relatable. I focused on highlighting the hydrating benefits of the Lily Moisturizer in a way that feels like a recommendation from a glowing, skin-savvy best friend.
What I wanted to achieve with it:
Focus on the feeling, not just the features: Instead of just listing ingredients, I focused on how the product makes your skin feel—soft, refreshed, and naturally radiant.
Build trust early on: I kept the tone light, transparent, and encouraging to make the brand feel incredibly approachable and trustworthy.
Clear path to checkout: I structured the copy with clean spacing so the reader's eyes naturally glide downward toward the call-to-action button.
Skills I used:
E-commerce Copywriting
Beauty & Skincare Marketing
Audience Engagement & Tone of Voice
Tools I used:
Google Docs (for drafting and layout design)
Contra (for portfolio hosting and presentation)
If you’d like to see exactly how the full copy looks with all the formatting and layout in place, you can check out the Google Doc right here:
👉 [https://docs.google.com/document/d/1owLhV61uPBDvjrv6miZNI8wVRYRRGOEXeQpg_bP4-Kk/edit?usp=drivesdk]
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What this project is all about:
I wanted to write a welcome email that actually feels like it’s coming from a human, not a corporate robot. This sample is for a cozy apparel brand called Comfort Clothing. The goal was simple: welcome new subscribers into the family, introduce what the brand stands for, and give them a little extra motivation to make their first purchase using a 15% discount code.
What I wanted to achieve with it:
Keep it conversational: I avoided stiff corporate talk and went for a warm, welcoming vibe that connects with people instantly.
Create a little urgency: By giving the 15% discount a friendly 48-hour heads-up, it encourages customers to check out the store right away without feeling pushy.
Make the important things pop: I used clear spacing and strategic highlights so the discount code and the deadline are impossible to miss.
Skills I used:
E-commerce Copywriting
Brand Voice & Tone Development
Email Marketing Strategy
If you’d like to see exactly how the full email looks with all the formatting and layout in place, you can check out the Google Doc right here:
👉 [Click here to view the full formatted email]
https://docs.google.com/document/d/1jO6v8aUYij7nO4BAAAsSv1AGBP01YukzI0BrC4I7d-0/edit?usp=drivesdk
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