Deborah Darlington
Email Copywriter specializing in high-converting sequences.
New to Contra
Deborah is building their profile!
What this project is all about:
For this project, I wanted to write email copy for a skincare brand called Lily. Skincare can sometimes feel overwhelming with too much technical talk, so my goal here was to keep things simple, fresh, and deeply relatable. I focused on highlighting the hydrating benefits of the Lily Moisturizer in a way that feels like a recommendation from a glowing, skin-savvy best friend.
What I wanted to achieve with it:
Focus on the feeling, not just the features: Instead of just listing ingredients, I focused on how the product makes your skin feel—soft, refreshed, and naturally radiant.
Build trust early on: I kept the tone light, transparent, and encouraging to make the brand feel incredibly approachable and trustworthy.
Clear path to checkout: I structured the copy with clean spacing so the reader's eyes naturally glide downward toward the call-to-action button.
Skills I used:
E-commerce Copywriting
Beauty & Skincare Marketing
Audience Engagement & Tone of Voice
Tools I used:
Google Docs (for drafting and layout design)
Contra (for portfolio hosting and presentation)
If you’d like to see exactly how the full copy looks with all the formatting and layout in place, you can check out the Google Doc right here:
👉 [https://docs.google.com/document/d/1owLhV61uPBDvjrv6miZNI8wVRYRRGOEXeQpg_bP4-Kk/edit?usp=drivesdk]
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What this project is all about:
I wanted to write a welcome email that actually feels like it’s coming from a human, not a corporate robot. This sample is for a cozy apparel brand called Comfort Clothing. The goal was simple: welcome new subscribers into the family, introduce what the brand stands for, and give them a little extra motivation to make their first purchase using a 15% discount code.
What I wanted to achieve with it:
Keep it conversational: I avoided stiff corporate talk and went for a warm, welcoming vibe that connects with people instantly.
Create a little urgency: By giving the 15% discount a friendly 48-hour heads-up, it encourages customers to check out the store right away without feeling pushy.
Make the important things pop: I used clear spacing and strategic highlights so the discount code and the deadline are impossible to miss.
Skills I used:
E-commerce Copywriting
Brand Voice & Tone Development
Email Marketing Strategy
If you’d like to see exactly how the full email looks with all the formatting and layout in place, you can check out the Google Doc right here:
👉 [Click here to view the full formatted email]
https://docs.google.com/document/d/1jO6v8aUYij7nO4BAAAsSv1AGBP01YukzI0BrC4I7d-0/edit?usp=drivesdk
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