Daniela Hristova

ECHO Brand Exploration

Tried something different with this one - mixing a bold, techy vibe with a clean, professional look.

The whole direction revolves around amplification. I pulled repeating shapes from the “E” and used them everywhere - corner cuts, backgrounds, buttons - to...

Just wrapped ECHO, a concept agency focused on design with purpose. Playing with different approaches to push brand identity deeper into the UI - custom layouts, tailored interactions, and little touches that make a site feel instantly recognizable

Here’s the strategy behind BLENDMODE - a brand built on boldness, clarity, and structure.

I shaped the identity around a monochrome base with one strong accent to keep it sharp and architectural.

→ Headings: bold, uppercase, unapologetic. → Body: refined and clean to balance the...