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Our brand identity work for Sound × Vision uses condensed typography, bright colour and a repeating flower-like mark. Across photography, auction layouts and a packaging study, those elements shift scale and role while keeping the applications connected.
Condensed type in white over that saturated lime and cobalt feels loud in the best way, and the brown flower mark on the yellow packaging ties the set together. "The rare. The iconic." is a great lockup.
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How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊
I created a brand identity concept for Velora, an AI productivity platform. I explored the logo, colors, typography, and how the brand could look across a website, mobile app, and everyday products. I wanted everything to feel consistent, modern, and easy to recognize.
The blue is perfect for this. I’ve seen so many AI brands do boring black/white but this gradient gives it energy. And Plus Jakarta Sans was a great choice, keeps it friendly.
POLIDO — Brand Identity & Visual System
POLIDO is the visual identity of my independent brand design practice, shaped by a process of listening, synthesis, form, and use.
The identity brings together a hand-drawn signature, restrained typography, tactile materials, and a palette of warm paper, graphite, and Basil green.
From printed matter to apparel and physical applications, the project explores how a consistent visual language can adapt to different materials and contexts while maintaining its character.
Scope: Brand Strategy, Visual Identity, Art Direction, and Mockup Design.
High end branding