Heron's brand system covering everything from the pitch deck to merch to the badge makes it feel fully lived-in rather than just a logo package. Did the deck design come first as the anchor point, or did the merch and product screens end up shaping it more?
Digestive health for little ones doesn’t need to look clinical to feel credible.
For Belly Balance, I took the brand in a more joyful, approachable direction — using soft colors, playful illustrations, and a clean packaging system to make the product feel friendly without losing clarity.
The goal was simple: turn a functional product for babies and toddlers into something parents would feel good choosing every day.
Branding v3 for Virtuoso
This design evolution, made an impact to the brand growth's by:
- Increasing website conversions
- Having consistent brand presence across digital mediums
- Increase brand awareness
See full case study here
Our goal was to make pricing, inventory and ordering data feel simple and human for an AI-powered B2B commerce platform. We'd love to hear your thoughts!