What if indigo is just ink that got patient?

KON is a denim and streetwear label for people who live in hip hop and care how things are made. For Inktober’s final stretch, I took its hand mark through four ink passes, from a fine line to a heavy stroke to a dry brush. Each one sits on the last, the way cloth gets dipped again and again until the color holds.

Swipe to see the passes, then the mark out in the world on denim.

The full KON case study is coming soon.

Which part of your process do you repeat until it hits? Show me yours.

That's really great specially the photography

New on Contra, not new to design.

I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.

Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.

Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.

The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....