The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Three months ago this guy's phone barely rang.
He repairs washing machines. His flyers looked like every other repair flyer — technician, list of services, phone number. Nobody looks at those.
So I stopped making flyers and built him an emergency room instead. I called it Code Red. Washing machines waiting to be treated. One arrives on a stretcher, worse than the rest.
Part one of two.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Surgery. Then discharge.
Same machine that arrived destroyed walks out spotless. Nobody bought a new one.
His phone hasn't stopped since. He can't keep up with the requests.
Give me a product nobody looks at twice and I'll build it a world.
Shaded in the Clouds — Logo Design & Brand Identity
For Shaded in the Clouds, I developed a complete visual identity designed to feel expressive, whimsical and creative while still remaining polished enough to grow with the brand.
The identity centered around a custom wordmark and cloud motif, with extensive exploration of typography, shape, line weight, color and composition. From the primary logo, I expanded the direction into a flexible visual system that could remain recognizable across digital platforms, physical products and future brand applications.
My work included:
• logo concept development and refinement;
• primary and secondary logo variations;
• custom cloud and supporting brand marks;
• color palette development;
• typography selection and hierarchy;
• alternate logo colorways;
• visual direction and brand applications;
• comprehensive brand guidelines and mockups.
The final system gave Shaded in the Clouds a distinct visual personality while providing enough structure and flexibility for the identity to evolve across future touchpoints.
That script wordmark is beautiful. The whole system feels cohesive and easy to grow with.
"Los héroes no se tiran. Se reparan." — Campaign for an appliance repair client
I created this five-piece campaign for DR, an appliance repair technician (washing machines) and one of my clients.
The concept: treat an old washing machine not as a broken object, but as something that lived your whole life with you — worth saving, not throwing away.
The campaign tells a story across the pieces:
Flyer 1: "In your home lives someone who knows all your secrets." — the hook.
Flyer 2: "It washed your first baby clothes. Your school smock. The jersey from your first goal. Your graduation hoodie." — the emotional heart.
Flyer 3: "And one day… it makes that noise." — the moment it breaks.
Flyer 4: "After so many years, it doesn't deserve to be thrown out. It deserves to be repaired." — the turn.
Flyer 5: "Don't throw it away. Bring it back to life. DR — Washing machine repair." — the call to action.
The idea, the story, the art direction and the copy are all mine. AI is just the tool I use to bring my imagination to life. Since I started creating DR's content, the business has more work than it can handle.
This is what I do: I don't make single flyers — I build complete campaigns that turn any business into a brand people remember.
Note: the final piece — the call to action with the brand and contact details — completes the campaign. I'll add it shortly.
