Vanesa Martinez
Flyers & Visual Marketing for Small Businesses
New to Contra
Vanesa is ready for their next project!
Tonight's experiment: turning a candy shop into an emergency room
Argentina lost a match today (again). Everyone's sad. So instead of posting "buy our gummies," Choco Lluvia prescribed the cure.
Piece 1: A medical prescription — "Eat 1 Choco Lluvia cup every 8 hours. If crying, double the chocolate dose. Side effects: stained smile and wanting more." Signed by Dra. Vane, License #001
Piece 2: An emergency room story — "ER open until midnight. Acute Sunday-night craving? Don't self-medicate with whatever's in your fridge. We deliver. Faster than the ambulance."
Same brand universe (weather forecast + now medical humor), same voice, zero generic ads. This is what I love doing: giving small businesses a personality people actually want to follow.
Created with AI tools + my own very Argentine sense of humor
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My favorite piece from the Choco Lluvia launch
"Unofficial rules for tomorrow" — including rule #5: if someone stares at your cup with envy, we quote Messi's most famous World Cup line: "¿Qué mirá, bobo? Andá pa'llá."
Humor that only works if you know your audience. In a small town in Argentina, everybody got the joke — and that's the point: local brands should sound local.
Los argentinos ya se están riendo
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Part 2 of the "Starting Lineup" campaign for DR
The full team: every washing machine part became a player. And the closing piece — the technician as the coach who takes care of your "team" before the match, not after the injury.
Small-town repair service, World Cup-sized idea
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This one is special: it's MY own brand
Choco Lluvia — cups of gummies with melted chocolate, sold at a street market in my small town in Argentina.
I built everything from scratch: the name, the logo, the visual identity, and the launch campaign. The whole brand talks like a weather forecast: "Yellow alert," "Affected zone," "Forecast: 100% chocolate"
Launch day: people arrived already knowing us from Instagram.
When it's your own money on the table, you learn what really sells. That's what I bring to every client.
¿Hablás español? Escribime
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How do you make a washing machine repair service interesting?
You turn it into a football team.
DR is a repair technician from my small town in Argentina. During the World Cup, everyone talks football — so we made his washing machines part of the conversation: "The Starting Lineup of Your Washing Machine." The drain pump is the goalkeeper. The motor is the number 10. The control board is the coach.
Real result: more calls, more inquiries, and a repair guy that people now recognize and talk about.
I don't just design flyers — I find the idea that makes a small business impossible to ignore.
¿Hablás español? Escribime, trabajo en los dos idiomas
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This small business was born just two days ago.
It wasn't a night of big sales. But it was a night of great learning.
Behind every cup of chocolate gummies are hours of work, enthusiasm, doubts, effort... and the decision to keep going.
As a creative, I enjoy imagining campaigns with AI and digital tools. But this time, the most important project didn't come from a computer. It came from a table in a plaza, from our hands, and from our desire to create.
I deeply believe that beginnings are not always measured by what you sell, but by the courage to dare to start.
"I can do all things through Christ who strengthens me." (Philippians 4:13)
We keep going. With faith. With hard work. And with the certainty that this is just the beginning.
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A few days ago I received an invitation to participate in the Envato Challenge.
I had an idea that I loved: to use AI to imagine the perfect gummy bear stand, with a cinematic production, and then shatter that illusion by showing reality.
Two entrepreneurs. A table in a plaza. Hot chocolate. Gummies. The first sales. Real smiles.
The message was simple:
"AI can imagine anything. But some dreams only exist when someone dares to make them a reality."
I ultimately couldn't participate because, at that time, I couldn't afford the registration fee. But I still wanted to share the idea, because sometimes the value lies in creating and continuing to build, even when you don't end up competing.
Perhaps the next challenge will find me on the other side.
😍 <3
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Bringing client ideas to life, one poster at a time.
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Más de mis creaciones... 😍
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I had a simple thought...
What if Coca-Cola wasn't the center of the campaign?
What if the real story was about the people around the table?
I wanted to tell a story using only four images.
A story about absence, memories, hope, and finally, being together again.
Sometimes the most powerful advertisements don't sell a product.
They remind us of a feeling.
This is my interpretation of what Coca-Cola has always represented to me.
I created this entire visual story with AI, exploring how technology can help transform emotions into advertising.
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Hi! How are you all?
I wanted to share some of the posters my app creates. Many entrepreneurs in my city are already using it, and I'm absolutely in love with the results.
Sending you all a big hug, and thank you so much!😍
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