Vanesa Martinez
Creative Direction & Advertising Concepts
THE LAST ARMOR
What if protection wasn't about keeping something out — but keeping something alive?
For centuries, armor has meant protection.
Steel between the body and the world.
A barrier against impact, violence, and another human being.
When I encountered Ferdinand I's armor at...
A concept campaign for a foldable phone where unfolding becomes the visual idea. Typography physically folds into the composition, turning the product’s key feature into the campaign itself.
Our screens are filling up.
Notifications. Avatars. Digital layers. More and more things placed on top of the world we already live in.
But what if spatial computing didn’t add more to reality?
What if it could edit reality itself?
I created AURA — THE SECOND SHADOW, a speculative...
A speculative editorial campaign exploring conservation as the next definition of luxury.
For over a century, fashion photographed arrival. We rarely photographed what comes after.
Rooted in luxury's quietest paradox: inside every luxury object exists something designed to prevent...
RUNWAY 2026 — PRESERVATION ANXIETY
The things we keep.
For over a century, fashion photographed arrival: the new dress, the intact leather, the perfect object.
We almost never photographed what comes after: cleaning, repairing, wrapping, storing, preserving.
RUNWAY 2026 starts from...
