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Vende Fácil -- The Store Travels
Visual campaign for Vende Fácil, a local commerce platform connecting customers with businesses, entrepreneurs and artisans across Santa Fe, Argentina.
The concept: the store travels. A delivery backpack unfolds into a complete shop, while a phone becomes a storefront. A bold yellow visual identity brings the campaign together, turning local commerce into a tangible, instantly recognizable idea.
One platform. Multiple local businesses. A new way to discover and shop from your own city.
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A) Rootbook: Finance that feels like a well-kept garden.
B) Altair: The smarter way to manage your assets.
Two finance brands I’m designing, two completely opposite worlds. Which one gets your money?
28 voted
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18 voted
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Rootbook wins for me. A finance brand that feels like a well kept garden is such a refreshing idea.
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The goal was to create a smooth shopping journey that reflects the brand’s colorful identity and ethical values while making product discovery simple and the buying experience seamless across devices.
Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
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Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.