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Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
Love this!
Starting from hand-drawn logo marks in Illustrator and visualising them on clay courts and embroidered tennis balls is a lovely workflow, Izumo. That is exactly how traditional graphic design and AI should work together.
I agree with your idea! So many people told me AI will take all the designer's jobs...but it's not true!!! I think we should know how we use AI in our design process to create more unique and better impacts for the brand! Thank you for your comment Timothy😃
uff nice
Thanks :)
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