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What if the whisky-making process became the artwork?
Full Barile identity, campaign and film:
https://contra.com/p/bMNAvgWk-barile-brand-identity-and-launch-campaign
Barrel staves become monumental sculptures. Their curves carry through the collector’s packaging and a 15-second film. Explore four moments from the project here, then discover the complete visual identity and campaign in the case study.
Self-initiated concept for a fictional Brazilian single malt. Creative direction, brand identity and AI-assisted visual development by Mauricio Pontual.
#BrandIdentity #ArtDirection #PackagingDesign #BrandCampaign #AIVideo
Turning barrel staves into monumental sculpture is a great answer to the usual whisky brand cliche of just shooting moody bottle photography. Since this was self-initiated, what made you pick whisky specifically as the category to explore that concept in?
Thanks! Whisky felt like the one category where the material argument isn’t decorative, it’s the actual origin story. The stave only exists because whisky ages in oak, so building the brand around it let the craft do the talking instead of another backlit bottle shot. Coopering...
Making the stave the hero gets past the problem most fictional whisky brands never solve, which is looking like every Scottish shelf-mate. The part I'd want to see is the label itself, because that's where the curve has to share space with ABV, volume and the legal line - did...
Great question! Nothing competes with the stave on the front, that’s the whole point. ABV, volume and the legal line all live happily on the back label, on the opposite side of the bottle, in a clean text panel. The front is kept free for just the stave curve and the wordmark,...
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