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A look at the brand guidelines for SOTO - Fashion forward wearable tech for OpenAI with a point of view on privacy π
Thank you!
Sick π₯
Thank you Celia!
woow
Thank you Yaroslav!
Great job. I like it.
Thanks Yulia!
wearable tech with a privacy angle, cool premise
I think it is needed more than ever! Stay tuned for the case study π
The privacy angle is such an unexpected choice for wearable tech branding, most brands in that space go full transparent-and-connected. What made you land on that point of view instead of the usual sleek minimal route?
Yeah exactly, that was actually the reason I wanted to lean into it. So much wearable tech is built around this idea of always being connected, always listening, always collecting. I thought privacy could be a much more interesting starting point for the brand, especially as AI...
Love this branding dude, very unique!! π
Thank you Tan!
Full brand guideline docs like this rarely get seen outside internal reviews. Was this built as a real deliverable for a client pitch, or is it more of a personal exercise in documenting a full system end to end?
This is a personal project. I find everytime I create something for myself it gets me the most attention and quality conversations.
Goals for the project were to learn more about wearable AI. Privacy and AI ethics in general. Also to add a banging case study to my portfolio haha
The privacy and AI ethics angle is the more interesting thread here honestly, wearable AI has a lot of unresolved questions on that front. Did digging into it change how you approached the brand's tone at all, or did that stay separate from the design decisions?
Amazing work
Thank you Sujon!
Thank you Arif!
Really like how the guidelines give the brand a clear point of view. Wearable tech can easily look generic, but this feels much more intentional.
Thank you Kabir!
Woooooo...... So clean
The privacy point of view lands hardest when it shows up in the system, not just the positioning. The soft blue and the restrained mark already read calm and non-intrusive, which is the right instinct for a privacy-first wearable. I would push it one step further and give...
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