What if hairstyles were treated more as a medium for self-expression, not just beauty?

For this premium hair extensions brand, created by a Paris-based hairstylist whose work celebrates the artistry, diversity and individuality of hair, we created a brand that brings the energy of creative editorial hairstyling into everyday life. In many ways, society is shifting the meaning of luxury. We’re gradually moving toward the idea that luxury is less about how others perceive us and more about how we experience life, what we choose for ourselves and how we express who we are.

Have you noticed this shift in other industries too? Full project

wonderful branding for hair extension brand.

I have posted a Kargen direction a while back that didn't make the cut with a client, but the feedback was great, so I kept pushing it. This is where it landed. the concept speaks for itself once you see it move. the K carries the momentum and quietly turns into a road at the same time. the motion runs A to B, so you feel the movement, which is really what Kargen is about. There is a lot more to the identity than just this. the whole thing is meant to feel impactful, calm and professional.

Love the logo and the branding also