Post 2/3 for Forchetta 🍝 / Project Showcase / Creation of entire brand identity for Forchetta, a...Post 2/3 for Forchetta 🍝 / Project Showcase / Creation of entire brand identity for Forchetta, a...
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Post 2/3 for Forchetta 🍝 / Project Showcase / Creation of entire brand identity for Forchetta, an italian pasta company.
What do y'all think of this one? 🧐
This Forchetta branding is absolutely delicious! 🍝 The way you've captured Italian pasta culture through those bold illustrations is phenomenal. The contrast between the dark brown with red sun burst and the vibrant green bow-tie pasta is striking - each element tells a story....
The sunburst behind the character does a lot of work here. It gives the pasta brand energy without crowding the illustration, and it should translate well to packaging and menus. Did you test the mark in a single colour for stamps and takeaway bags?
That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.
Your competitors are a reference point, not a creative brief!!
For Nazariya Living, we started by studying the visual language of the premium carpet and home décor category. From logo styles to typography and overall aesthetics, we mapped the conventions that had become familiar across the market.
But understanding the category was only the starting point.
We wanted to build something that didn't just fit into the market, but brought a distinct point of view to it.
An identity rooted in storytelling, archival references and a visual language of its own.
Understand the category. Challenge the convention. Build something worth remembering.
That's how we approach branding for all of our clients.
Are you looking to build a brand that stands apart rather than blend in? Let's talk.
Real Face for me. The model holding the box next to the headline feels more trustworthy, and her look leads straight to the question. The product only version reads like a catalog shot.