Visual Identity for MOLDE. — 3D Design & Production Studio

The Challenge MOLDE. is a studio that designs and manufactures functional, everyday products using 3D printing technology. The goal was to create a visual identity that clearly communicates structural architecture, volumetric form, and technical precision without sacrificing a premium, modern aesthetic suited for lifestyle product markets.

The Solution The brand’s visual system is rooted in pure geometry. By combining heavy, solid geometric blocks to form the custom typography of "MOLDE.", the logotype structurally represents the core process of the company: molding physical raw materials into functional shapes. A key element of the identity is the punctuation point at the end, which scales independently as an abstract minimalist icon for small placements, product embossing, and tactile tags.

The Application The identity was developed alongside its physical applications, testing structural legibility across high-end 3D printed objects (such as matte polymeric lighting structures) and premium packaging. The contrast between deep matte black graphics and raw material textures ensures the brand feels industrialized yet sophisticated.

It looks great, love the way it is vibrating. What was the logic behind that ?

Tomorrow I’ll finally be sharing a new case study for a large award-winning influencer marketing agency based in the US 👀

Definitely one of those projects where I managed to combine a strong visual direction with a very user-oriented experience without sacrificing either side.

I worked on the project as a design lead — building the overall design concept, shaping the final visual direction, and designing both the desktop and mobile experience from start to finish.

A lot of cool details, interactions, and decisions went into this one, and honestly the client’s reaction to the final design result made the whole process even more satisfying.

Full case study drops tomorrow :)

Nice Job!