Serge Herasymchuk

Should animation simply catch attention, or invite interaction?

In the first version, the abstract form continuously transforms on its own. It keeps the hero section dynamic and atmospheric without requiring any action from the user.

In the second version, the object reacts to...

Working with Space

How negative space shapes premium web experiences.

One of the biggest misconceptions in web design is that every inch of a page needs to be filled.

In reality, space is one of the most powerful design tools. It creates hierarchy, guides attention, and gives...

Which button do you actually want people to press?

Same hero, same two actions. The only thing I changed is their weight, and that alone decides where the eye lands.

1 – Two primaries. Both buttons solid amber. Looks confident, reads as a tie - and the visitor has to break it.

2 –...

A hero section is more than just a beautiful screen. It sets the tone for the entire experience and shapes the user's first impression within seconds.

Here we explored two approaches. The first keeps the focus entirely on the featured product, while the second introduces...