What happens when one website has to talk to two different people?
A client of ours teaches two audiences at once: expecting mothers who want a calm pregnancy, and women who want to become doulas. One brand, one site, two very different reasons to visit.
We’re testing two filtering layouts for a template library.
Top Filters
The filters are placed above the content. This option feels lighter, leaves more space for the cards, and works well when there are only a few main categories.