Serge Herasymchuk

Video in hero - impact or distraction? A hero video can boost engagement or delay action. We’re testing how placement affects user behavior on a website about overcoming procrastination.

A small interaction that makes the interface feel alive

Instead of a static toggle switch, you can turn it into a tiny story.

In this example the switch doesn’t just move – it changes the entire scene - Day turns into night.

It’s a small detail, but interactions like this make a...

We're testing a quiz for a coaching client – fully on-brand, integrated with a Kajabi form that segments people by their results.🚀

Here's what we did: - Sent their website to Claude → all colors & fonts extracted - Built the quiz logic in Claude - Connected it to a Kajabi form...

Sharing a two-part landing page project we completed for two separate coaching brands in the wellness space 🚀

Each brand runs its own evergreen webinar funnel, and both needed a stronger registration page. We treated each one as its own project – separate audience, separate...