While working on a new landing page, I wanted to test two different approaches to desktop navigation. Both have their strengths, but they create a very different first impression.
Option 1 - Full Navigation. The logo, navigation links, and the...
Why does some text feel effortless, and some feel like a wall?
Same words, same order, same brand. All that changes is the size relationship between the lines, and the space between them. That alone decides whether the eye knows where to start.