Serge Herasymchuk

Which button do you actually want people to press?

Same hero, same two actions. The only thing I changed is their weight, and that alone decides where the eye lands.

1 – Two primaries. Both buttons solid amber. Looks confident, reads as a tie - and the visitor has to break it.

2 –...

A hero section is more than just a beautiful screen. It sets the tone for the entire experience and shapes the user's first impression within seconds.

Here we explored two approaches. The first keeps the focus entirely on the featured product, while the second introduces...

Which testimonial format actually builds more trust?

Three cards = fast trust. A visitor scans it in 3 seconds and thinks: "okay, multiple people vouch for this." Good for quick credibility on a landing page.

One detailed case study = deep trust. Before/after, specific context, a...

Another project completed! 🎉

This one was a little different from the Kajabi projects we usually work on.

Instead of building a platform for coaches or business creators, we worked with Shafqat Ali Khan Music – an online school dedicated to teaching the centuries-old tradition of...