When selling a premium service, mentorship, or high-value framework, a generic template fails to convey the true depth of your offer. The challenge I solved here was translating a multi-stage methodology into an intuitive, high-converting digital experience, built natively on Webflow.

By combining an editorial landscape aesthetic with modern, scroll-triggered interactions, I turned an abstract concept into a seamless visual journey.

Methodology Visualized: I designed custom interactive nodes (Relaxation → Attention → Motivation) that walk users step-by-step through the core process. Webflow Build: I developed the full site on Webflow with clean HTML/CSS architecture, fluid animations, and fast load speeds. Editorial Identity: I paired a warm color palette and subtle grid architecture with vintage illustration elements to build immediate authority. Flexibility: I set up a clean Webflow CMS structure so you can easily update content without touching code.

Need a custom site that clearly communicates the value of your framework and converts visitors into clients? Send me a message and let’s discuss your project!

Amazing work!

Vestris — from ratified contract to closing-ready, on autopilot

Just wrapped one-week sprint designing the landing page for Vestris, a YC S26 startup automating mortgage title & closing work. Sharing the process because a few things about it were genuinely different from a typical SaaS landing page project.

The brief

Vestris automates the unglamorous middle of a real estate closing — chasing documents, prorating taxes, drafting closing disclosures, coordinating between lender/agents/title company. The founder wanted the site to feel "homey," not like enterprise software — because the buyers here are mom-and-pop title companies, not enterprise IT departments.

Process

2 hero concepts tested in parallel (a quieter parenthetical headline vs. a bold full-width one), each with copy variants, sent as a single comparison sheet rather than one "final" direction — let the founder react to real trade-offs instead of guessing what I meant.

Redesigned the site's core interactive block — an 11-step "how it works" breakdown — three separate times based on live feedback: first a desktop accordion, then a mobile-specific pass (accordions don't compress well under ~380px), then a full restructure into a 2×2 grid after the client flagged the original zig-zag layout for being "repetitive and too long to scroll."

The illustrated hero background (watercolor countryside, cottage) needed to dissolve into the brand's cream background at the edges — but a standard blur/gradient looked flat next to the painterly art style. Built a small custom tool (canvas + JS) that applies ordered Bayer dithering to fade the illustration into the background color pixel-by-pixel instead of blending — it reads as grain, not gradient, and matches the hand-painted texture instead of fighting it. Turned it into a reusable tool with adjustable fade area, blur radius, dot size, and a transparent-overlay export, so it's not a one-off script.

Figma for design, Framer for the build, custom canvas/JS tooling for the image-edge treatment, Midjourney for the base illustrations.

vestris.ai — live now.

I honestly clicked because I saw your name. The process was just as interesting as the final result.