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Taste Test
🎨 Exploring two logo directions for Throughline.
🔹 Option A: Clean, minimal, and structured.
🔷 Option B: Bold, distinctive, and more dynamic.
Both are built around trust, alignment, and professionalism, but each tells the story differently.
Which one gets your vote?
🅰️ Option A
🅱️ Option B
6 voted
21%
23 voted
79%
29 votes
Closed
Next-level work! 🚀
Option A shows more alignment with the brand name.
B aligns more with it
Thank you @Isaac Oyelese
I will go with option B
ahhh, i was tempted towards A because of the name, but something about B is just more identifiable, modern, & cutting edge. a logo to remember for certain. nice work!
Going for option b
I love B
nice work!
Option B
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The video shows how the mark is built, next to the actual lidar scans the product makes. That's where the dot pattern came from in the first place, so it never felt like decoration to me.
Curious how other designers approach this: do you start from the smallest size a logo has to survive at, or design the big version first and scale down?
Saw this on behance few days ago and can't help but comment here again... You did a great job