Baity is a home catering brand rooted in Palestinian and Middle Eastern cuisine, created to bring the warmth of home-cooked meals to the Southeastern Tennessee community. Inspired by the Arabic word for “my home,” the identity was designed to reflect comfort, hospitality, and cultural connection.

For this brand identity, I developed a playful yet rustic visual system paired with a warm, earthy color palette to capture the handmade and welcoming nature of Baity’s food. The goal was to create a brand that feels authentic, inviting, and deeply personal—balancing tradition with a modern, approachable aesthetic.