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Baity is a home catering brand rooted in Palestinian and Middle Eastern cuisine, created to bring the warmth of home-cooked meals to the Southeastern Tennessee community. Inspired by the Arabic word for “my home,” the identity was designed to reflect comfort, hospitality, and cultural connection.
For this brand identity, I developed a playful yet rustic visual system paired with a warm, earthy color palette to capture the handmade and welcoming nature of Baity’s food. The goal was to create a brand that feels authentic, inviting, and deeply personal—balancing tradition with a modern, approachable aesthetic.
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Branding 🤩
dropped a full case study on YONK.
brand identity → campaign → UI → 15 real-world frames with an oversized cartoon head in a laundromat, a barbershop, and a bus window in the rain.
the brief was: refuse the genre entirely.
Wow, this design is giving
I joined the Google Stitch Challenge on Contra and built a cinematic space journey concept.
The idea started simple:
What if a website didn’t feel like a landing page…
but like the control center for a mission?
So I explored a full experience around:
flight configuration
destination selection
launch dashboard
safety briefing
space journal
mission storytelling
The goal was not just to make screens look good, but to create a visual system that feels immersive, structured, and cinematic.
I used Google Stitch to move fast, test layouts, and turn the idea into a working prototype direction. Some parts took multiple tries, especially getting the hierarchy, spacing, and visual flow right — but that was the fun part.
Still more I’d love to improve if I get time:
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Overall, this was a great experiment in using AI as a design partner — not to replace taste, but to explore faster and push ideas further.
Built for the Google Stitch Challenge on Contra.
#GoogleStitch #Contra #DesignChallenge #UIDesign #WebDesign #AIDesign #ProductDesign
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