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This branding project was created for Juthoor, a Palestinian olive oil brand rooted in heritage, resilience, and cultural identity. The name “Juthoor,” meaning roots, represents connection to land, family, legacy, and belonging.
The visual identity was inspired by centuries of Palestinian olive harvest traditions and centered around storytelling through symbolism. The final logo features a respected Palestinian woman (“Haja”) in traditional dress carrying olives — reflecting the generations of women who nurtured the land and preserved these traditions through time.
Drawing inspiration from olive trees, handcrafted harvesting, traditional embroidery, and the landscapes of Palestine, the branding was designed to feel timeless, authentic, and deeply human. More than a product, the identity represents heritage, resilience, and a return to the roots.
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Design Solutions Construction is a full-service contracting company focused on residential and commercial spaces that blend modern design with lasting craftsmanship.
This branding project was built around the idea that strong construction starts with strong design. The geometric logo draws inspiration from architectural structures and rooflines, symbolizing growth, precision, and the progression from concept to completion. Clean lines and minimalist spacing create a modern identity that feels both professional and dependable.
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Baity is a home catering brand rooted in Palestinian and Middle Eastern cuisine, created to bring the warmth of home-cooked meals to the Southeastern Tennessee community. Inspired by the Arabic word for “my home,” the identity was designed to reflect comfort, hospitality, and cultural connection.
For this brand identity, I developed a playful yet rustic visual system paired with a warm, earthy color palette to capture the handmade and welcoming nature of Baity’s food. The goal was to create a brand that feels authentic, inviting, and deeply personal—balancing tradition with a modern, approachable aesthetic.
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AZ Innovations is an IT consulting company specializing in cloud infrastructure, cybersecurity, and enterprise technology solutions. Their work centers on helping businesses build secure, scalable, and future-ready digital ecosystems.
For this project, the objective was to develop a brand identity that reflects both technical sophistication and strategic leadership. The visual direction focuses on clean geometry, confident typography, and balanced contrast to create a system that feels innovative, trustworthy, and highly professional.
The identity was extended into realistic brand applications and 3D mockups to demonstrate versatility across multiple environments. From digital experiences to physical installations, the branding was designed to maintain a strong, recognizable presence while reinforcing AZ Innovations’ position as a modern technology partner.
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Knitty Gritty Witty is a handmade knitting and fiber arts brand that I designed from concept to execution. I developed the visual identity, logo, color palette, brand direction, and digital presentation to create a cozy, playful, and professional identity. The project showcases my ability to build a creative brand from the ground up, blending storytelling, product design, and e-commerce-focused visuals.
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Baity Cooking - Palestinian and Middle Eastern catering
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Design Solutions Construction Brand
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AZ Innovations | Brand Identity
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Juthoor Olive Oil company
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Knitty Gritty Witty Fiber Art design project
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