A small behind-the-scenes look at the Juthour Olive Oil identity.
This video shows part of the logo illustration process, from the initial drawing to seeing the mark applied on one of the packaging mockups. Since the full brand identity has already been shared, I wanted this post...
Reimagined cover for The Picture of Dorian Gray by Oscar Wilde.
The whole book turns on one idea: Dorian stays young and beautiful while his portrait quietly rots in his place, absorbing every sin. The painting becomes a mirror of who he really is while his outward appearance...
Baity already had their look down. They just needed a way to bring it off the screen and into the real world. So I made them a flyer/poster: something you can actually hand to someone that still nudges them back online.
The bread photoshoot (theirs!) did so much of the work,...
Recently, I expanded one of my brand identity projects into a new product line, and it reminded me how much branding goes beyond just a logo.
For Juthoor, I expanded the existing visual identity into a spice product line by carrying the brand system across labels, lids, product...
This branding project was created for Juthoor, a Palestinian olive oil brand rooted in heritage, resilience, and cultural identity. The name “Juthoor,” meaning roots, represents connection to land, family, legacy, and belonging.
The visual identity was inspired by centuries of...
