Abir Odeh

Recently, I expanded one of my brand identity projects into a new product line, and it reminded me how much branding goes beyond just a logo.

For Juthoor, I expanded the existing visual identity into a spice product line by carrying the brand system across labels, lids, product...

This branding project was created for Juthoor, a Palestinian olive oil brand rooted in heritage, resilience, and cultural identity. The name “Juthoor,” meaning roots, represents connection to land, family, legacy, and belonging.

The visual identity was inspired by centuries of...

Design Solutions Construction is a full-service contracting company focused on residential and commercial spaces that blend modern design with lasting craftsmanship.

This branding project was built around the idea that strong construction starts with strong design. The geometric...

Baity is a home catering brand rooted in Palestinian and Middle Eastern cuisine, created to bring the warmth of home-cooked meals to the Southeastern Tennessee community. Inspired by the Arabic word for “my home,” the identity was designed to reflect comfort, hospitality, and...