A small behind-the-scenes look at the Juthour Olive Oil identity.

This video shows part of the logo illustration process, from the initial drawing to seeing the mark applied on one of the packaging mockups. Since the full brand identity has already been shared, I wanted this post to focus more on the craft behind the mark and how it begins to live on the product.

Sometimes the smallest details in a logo are what help the whole brand feel more grounded, intentional, and connected to its story.