Baity Cooking - Palestinian and Middle Eastern catering

Baity is a home catering brand specializing in Palestinian and Middle Eastern cuisine, serving the local community of southeastern Tennessee. Inspired by the Arabic word for "my home," the brand captures the warmth of family cooking and cultural hospitality of the Middle East in its identity. The design features a playful yet rustic logo and warm color palette, reflecting the handmade, home-cooked essence of Baity's food.

The current Baity logo is a redesign of a brand that was originally located in Bethlehem, Palestine. The client asked me to keep the warm, handmade, and hand-drawn aesthetic of the original brand when redesigning.

The brand identity was created to reflect authenticity and warmth while maintaing a profession and versatile look. The logo combines rounded, hand-drawn typography with a bold red pepper icon to convey freshness and a handmade feel. A warm color palette was chosen to create a welcoming atmosphere and to echo theh tradition ingredients central to Palestinian and Middle Eastern cuisine.