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Art direction & cover design for Rick Ross’ Port of Miami 2.
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A self-initiated exploration of how AI-driven visuals can expand the range of beauty assets available to a brand, starting from clean studio-style references and pushing them into more editorial, surreal territory while keeping product and character consistency across the full set.
Workflow:
Base images built in Flora using a node-based setup. One node for the master composition, additional nodes for scale variants, detailcrops, and the studio-reference version. Character, makeup and lighting kept consistent across the set through the same reference chain. Final color, retouch and finishing in the Adobe suite.
Personal project, not affiliated with the brand.
Love the output!
Terrain - Cycle Spin studio branding concept:
The name was derived from the outdoors.
The T logo Symbol was inspired by the shape of a bike, the word mark inspired by strength and designed to stand out against other brands in the space.
The colours were inspired by the outdoor scenery and the neon lights we see in modern studios of this kind.
Art direction focusing on movement and intensity.
Cool work, Jesus ⚡️
Ripple started with one question, what does water actually do to ostrich leather. Every frame in this campaign was built entirely with AI, from the packaging shot through the splash in motion, no camera, no studio, no water damage to a real bag. This is what AI production can look like when it is treated like a real shoot instead of a shortcut.
No water damage to a real bag is such a good hook for the pitch itself. Was the client fully on board with an all AI production from the start, or did it take some convincing to skip the physical shoot?
