Luxury Mobile eCommerce UX Design for McQueens Flowers

Luxury Mobile eCommerce UX Design for McQueens FlowersLuxury Mobile eCommerce UX Design for McQueens Flowers

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Zair Abbas

• Apr 29

Led UX strategy and design direction for McQueens Flowers — a globally recognized premium floral brand — developing a luxury mobile eCommerce app that matched the brand's elevated physical-world presence.

Research approach: deliberately avoided floral app benchmarks (all mass-market) and studied luxury fashion and beauty apps instead (Net-a-Porter, SSENSE, Aesop). Built a component system with generous whitespace, constrained typography, and near-zero chrome — letting the product be the visual hero.

Designed the customization flow as the primary path through the app, not a secondary option — progressive choice architecture guiding customers through style, color, size, and delivery without feeling like a form. Delivered full UX research report, user flows, component system, and interactive Figma prototypes.

Product Strategy Visual Design Claude Figma UX Design

Révolté

pro

• Apr 25

A brand for people who travel the way most people read, obsessively, slowly, over years. The whole system built from one mark that doesn't ask for permission.

Check it out

Brand Design travelbrand Figma

Cipher Studio

• Apr 25

Very nice work! I can see all the conceptualization you did for this project.

Mcnove Pineda

• Apr 25

Check it out

Web Design UI Design UX Design

Madob Acharjya

• Apr 27

Nice work!

Mladen Stankovć

• Apr 25

Project: Digital Brand Launch – Pilates First Studio

The Brief: Transform a service-based business with no prior web presence into a high-end digital brand.

I delivered a professional, modern website tailored to a premium audience. The project focused on:

Solving the Visibility Gap: Creating a professional online anchor for a previously offline business.

Aesthetic Excellence: An elegant, minimalist design focused on the wellness industry.

User-Centric UX: Tailoring the flow for women seeking a high-end, supportive fitness environment.

Technical Performance: A mobile-first build to ensure accessibility and high conversion rates on all devices.

Figma Web Design Web Development

Sharon Olusanya

• Apr 28

Total transformation! 🚀 The jump from zero web presence to a high-fidelity digital brand like this is where the real ROI begins. That mobile-first build is going to be huge for conversion rates in the fitness space. Clean, professional, and perfectly positioned for a premium audience. Well done!