One of my first solo projects for an AI startup, around two years ago. I worked directly with BRY...One of my first solo projects for an AI startup, around two years ago. I worked directly with BRY...
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Dane's avatar
Dane Kowachek
pro
• 14h
One of my first solo projects for an AI startup, around two years ago.
I worked directly with BRYO’s two founders, taking the brand from early strategy through to a complete visual system and the touchpoints they needed to start putting it into the world.
Looking back, there’s a lot I’d approach differently now. But that’s also what I like about revisiting older work. It was a huge learning experience and one of the first projects where I got to think about a brand as a whole system, not just an identity.
And the nice part: it did its job.
The brand carried BRYO through those early two-person stages, and the identity is still part of the company today as they’ve secured funding, grown the team and moved forward with a pretty ambitious vision for industrial AI.
Finally put the full case study together here ↓
Check it out
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Umar's avatar
Umar Tanveer
pro
• 13h
Premium Design :)
Dane's avatar
Dane Kowachek
pro
• 13h
Thank you Umar!
Maty's avatar
Maty Sandoval
max
• 7h
Going from two founders and an early strategy doc all the way to a full visual system is a huge jump, especially for an AI startup where the product itself is hard to visualize. Looking back now, what's the one part of that early strategy that you'd push back on harder if you did it again?
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