Developed a cohesive brand and identity for Bryo AI to clarify its AI product.

BRYO is an AI platform built to make complex industrial sales faster and more intelligent.

I joined Giovanni and Nikhil when BRYO was still a two-person founding team. The technology and ambition were there, but the company needed a clear strategy and identity that could communicate the idea to customers, investors and the wider industrial market.

I worked directly with the founders across strategy, positioning, visual identity and digital design, creating the foundation for BRYO’s next stage.

Industry Artificial Intelligence / SaaS

Services Brand Strategy · Competitive Analysis · Audience Research · Positioning · Visual Identity · Art Direction · Web Design

Role Brand Strategy & Design

BRYO is an AI platform built to make complex industrial sales faster and more intelligent.

I joined Giovanni and Nikhil when BRYO was still a two-person founding team. The technology and ambition were there, but the company needed a clear strategy and identity that could communicate the idea to customers, investors and the wider industrial market.

I worked directly with the founders across strategy, positioning, visual identity and digital design, creating the foundation for BRYO’s next stage.identity and digital experience.

We started with strategy before touching the identity, defining how BRYO should position itself, communicate and show up within the market.

The name draws from the idea of brio: energy, spirit and liveliness. That became an important part of the visual direction.

I introduced a bright, energetic color system that deliberately moved away from the predictable blues and dark palettes of industrial technology. It gave BRYO immediate recognition, particularly in physical environments like trade fairs.

The logo followed the same thinking. Rather than representing AI as something technical or intimidating, the identity gives BRYO the character of a friendly, capable assistant: technology that works alongside you rather than getting in the way.

Together, the strategy, identity and digital system gave the founders a brand they could confidently take into conversations with customers, partners and investors.

BRYO moved from an early two-person startup into a growing industrial AI company with a much stronger foundation for its next stage.

Since our work together, BRYO has secured pre-seed investment from Playfair Capital, received additional research funding through Berlin’s Pro FIT program and expanded its team as the product has continued to develop.

The identity helped give an ambitious technical idea a clear and recognizable presence at an important moment in the company’s growth.