REKORDER — Digital System for Award Winning Film Agency

Dane

Dane Kowachek

REKORDER — Redesigning Rekorder’s Online Experience

01 The overview

A bold new digital system for Berlin’s award winning creative production house Rekorder is an award-winning creative agency and production house in Berlin with a roster full of bold directors, photographers, and visual artists. Their old site didn’t match the energy or quality of their work anymore. They needed something clearer, faster, and easier to update — a site that made their talent shine and their personality impossible to miss.

My job was to redesign their entire digital presence so it finally felt like Rekorder: curated, modern, and confident.
Key Facts
Industry: Film & Production Agency
Role: Web Design, Art Direction, Social Media, Motion Design
Duration: 3-month Art Direction & website build; 3-month social media rollout
Software: Figma, After Effects, Blender
Team: Werner Klemm, Alberto Morreo

02 — The Problem & The Solution

What wasn’t working
The previous site felt crowded and didn’t give their roster or projects the space they deserved. New producers were hard to spot, and updates often went unnoticed. Everything required too many steps to publish, which meant new work wasn’t getting the visibility it needed.
What Rekorder needed Something simple, sharp, and built for a team that moves fast. A site where the roster is easy to browse, projects load instantly, and the overall experience feels like walking into a high-end, modern studio.
What we built
A clean, editorial layout that lets the work speak with confidence.
A structured CMS that makes adding new talent and projects quick and stress-free.
A redesigned roster system that showcases each director and artist clearly and beautifully.
A Producer & Updates feature so new signings, announcements, and studio news actually get noticed.
Light, purposeful motion that adds polish without getting in the way.
A straightforward contact flow that helps the right clients reach out faster.
Everything is flexible enough for the team to maintain long-term without breaking the design.

03 — How I Worked

Understanding the brand
Understanding the brand is always my first step. This means open conversations with the team, desk research, and diving into the niche and world the brand lives in. For Rekorder, this helped uncover who they’re speaking to, what sets their roster apart, and how they want to evolve as a creative studio. What I always look for:
The Brand: values, personality, strengths, and what makes them different
The Audience: who they want to reach and what those people care about
The Goals: the type of work they want more of and where the brand is heading
Designing with strategy, purpose, and aesthetics the brand
Every visual decision came from a clear intention. I designed a system that feels premium and artistic, but also extremely practical:

Clean grids for clarity
Strong typography to add confidence
Generous spacing to let images breathe
Modular layouts that scale as the roster grows
A consistent structure so visitors always know where they are
This wasn’t about making something “pretty.” It was about creating a website that works hard without feeling heavy — a balance of strategy, brand identity, and visual storytelling. Building & handing over Once the design system was set, I:
Built out the CMS
Set up reusable templates
Refined animations and transitions
Optimized performance
Provided training and documentation so the team could update everything with confidence (Which is funny because I ended up getting a job at Rekorder and did all this myself)
The goal was to leave them with a system they fully own — no reliance on a designer or developer for every small change.
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Posted Nov 14, 2025

Redesigned Rekorder's digital presence to enhance visibility and ease of updates.

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Timeline

Jan 1, 2024 - Feb 29, 2024

Clients

Rekorder