A fashion storefront needs to show the outfit and make its individual pieces easy to find.

For FORM, I paired a warm, editorial lookbook with clearly grouped product names, prices, and size choices.

Cream surfaces, charcoal typography, and consistent product cards connect the homepage with the desktop and mobile screen concepts.

One useful design principle from this project: give campaign imagery and shopping details their own readable zones. The collection can have a strong visual presence while the next product decision stays clear.

Explore the complete design case study: https://contra.com/p/rNPRqooQ-form-fashion-e-commerce-website-design

When exploring a clothing collection, what helps you most: a styled outfit or an individual product grid?

Adorable

JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.

Check it out

Wow project