Rayon / Spec SaaS Launch Video
Jander Hoffmann
Rayon / Spec SaaS Launch Video
A 30-second launch video for an AI-powered, browser-based CAD tool for interior designers. Spec concept: self-initiated, not commissioned by or affiliated with Rayon.
Launch video · 30 s · 16:9 · sound on. Spec concept, not affiliated with Rayon.
Overview
• Type: spec project (self-initiated)
• Role: creative direction, motion design, sound design
• Deliverables: 30 s and 15 s · 16:9 and 9:16 · 1080p 60 fps
• Year: 2026
The challenge
Show real workflows (scan to plan, AI panel, realtime collaboration, 3D) in seconds, without falling back on a screen recording.
The idea
Rebuild the product interface as motion graphics, so every move is designed: a line becomes a wall, and the plan keeps growing until it folds into 3D.
Draw faster than ever.
From scan to plan
Any scan, clean plan: a scanned drawing becomes an editable vector plan.
The AI panel, rebuilt as vector motion graphics: sharp at any size, no screen recording.
From plan to space
Turn precise into splendid: furniture and materials fill the plan in one continuous move.
Realtime collaboration: named cursors join the drawing as the plan comes to life.
The floor plan folds up into 3D: the product promise shown, not described.
4,000,000+ drawings: a field of floor plans turns the number into an image.
Craft
• Built on the brand's own design system: blueprint grid, orange signal, two-part headlines
• Product UI rebuilt in vector, so it stays sharp in every format
• Native 9:16 cut, recomposed rather than cropped
Vertical cut · 30 s · 9:16, rebuilt for mobile rather than cropped.
Credits
• Motion design & direction: Jander Hoffmann
• Studio: AION Creative Studio
• Method: AION Creative Studio OS
Like this project
Posted Oct 19, 2026
Spec launch video for an AI CAD tool, not affiliated with Rayon. Animated product UI: a scan becomes a plan, then 3D. Motion design: Jander Hoffmann
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Timeline
Oct 1, 2026 - Oct 9, 2026
