Profound / Spec AI Marketing Reel
Jander Hoffmann
Profound / Spec AI Marketing Reel
A 30-second reel for a platform that helps brands win visibility in AI answers. Spec concept: self-initiated, not commissioned by or affiliated with Profound.
Brand reel · 30 s · 16:9 · sound on. Spec concept, not affiliated with Profound.
Overview
• Type: spec project (self-initiated)
• Category: SaaS · AI marketing
• Role: creative direction, motion design, sound design
• Deliverables: 30 s and 15 s · 16:9 and 9:16 · 1080p 60 fps
• Year: 2026
The challenge
AI search is a new category. The film had to explain it in seconds: what people ask, what AI answers, and how a brand shows up.
The idea
A network of nodes stands for the web of AI answers, and the product UI shows each step of the loop.
The AI marketing platform to win in AI search.
The question
Know what people are asking AI: prompts stream in as live cards.
Understand what AI says back: an answer with the brand highlighted.
Your AI Marketer, at work: an agent drafting content in the product UI.
The proof
Customer results counted up in three cards.
Trusted by one third of the Fortune 100.
US$ 1.8B Series D valuation, rising as a single green bar.
Craft
• Node network that resolves into the brand mark
• Product UI rebuilt in vector
• Native 9:16 cut, recomposed for mobile
Vertical cut · 30 s · 9:16, recomposed for mobile.
Credits
• Motion design & direction: Jander Hoffmann
• Studio: AION Creative Studio
• Method: AION Creative Studio OS
Like this project
Posted Oct 21, 2026
Spec reel for AI search marketing, not affiliated with Profound. Prompts, answers and an AI marketer, in product UI. Motion design: Jander Hoffmann
Likes
0
Views
5
Timeline
Oct 1, 2026 - Oct 9, 2026
