PodPitch / Spec SaaS Launch Video
Jander Hoffmann
PodPitch / Spec SaaS Launch Video
A 30-second launch video for an outreach tool that books founders onto podcasts. Spec concept: self-initiated, not commissioned by or affiliated with PodPitch.
Launch video · 30 s · 16:9 · sound on. Spec concept, not affiliated with PodPitch.
Overview
• Type: spec project (self-initiated)
• Category: SaaS · PR outreach
• Role: creative direction, motion design, sound design
• Deliverables: 30 s and 15 s · 16:9 and 9:16 · 1080p 60 fps
• Year: 2026
The challenge
The value lives in small UI moments (search, matching, writing, follow-up) that are easy to miss in a demo.
The idea
Follow one pitch from start to finish, and let a yellow highlighter drive every transition.
Make money from your inbox.
The search
Make money from your inbox: the highlighter paints the one word that matters.
The scan: 1.1 billion contacts collapse into a short list of matches.
Finds who will make you famous: podcast cards ranked by match.
The pitch
Writes in your voice: the composer drafts the pitch on its own.
The email folds into an envelope and flies out.
67% open rate, 23% reply rate: two rings fill on a dark close.
Craft
• Product UI rebuilt in vector, no screen recordings
• A yellow highlighter as the signature transition
• Native 9:16 cut, recomposed for mobile
Vertical cut · 30 s · 9:16, recomposed for mobile.
Credits
• Motion design & direction: Jander Hoffmann
• Studio: AION Creative Studio
• Method: AION Creative Studio OS
Like this project
Posted Oct 21, 2026
Spec launch video for podcast outreach, not affiliated with PodPitch. One pitch, start to finish, driven by a highlighter. Motion design: Jander Hoffmann
Likes
0
Views
5
Timeline
Oct 1, 2026 - Oct 9, 2026
