Decade / Spec Wealth Management Reel
Jander Hoffmann
Decade — Spec Wealth Management Reel
A 30-second reel for a wealth manager that combines human advisers and AI. Spec concept: self-initiated, not commissioned by or affiliated with Decade.
Brand reel · 30 s · 16:9 · sound on. Spec concept, not affiliated with Decade.
Overview
• Type: spec project (self-initiated)
• Category: Fintech · Wealth management
• Role: creative direction, motion design, sound design
• Deliverables: 30 s and 15 s · 16:9 and 9:16 · 1080p 60 fps
• Year: 2026
The challenge
Wealth management sells trust, and trust is slow. The film had to feel calm and premium, never like a trading app.
The idea
Build everything from the brand mark: vertical bars that become a portfolio, a chart and, at the end, decades of growth.
We invest in decades, not quarters.
The promise
Your money, with intelligence: the bars of the mark turn into a 3D drum.
Connect your wealth: product UI over monochrome smoke.
Watching your assets, 24/7: a portrait sliced by the brand's bars.
The proof
Simulations, in an instant: a plane cuts through a sky of clouds.
US$ 85M, Latin America's largest seed, set in quiet serif type.
We invest in decades, not quarters: the bars grow into a steady curve.
Craft
• Monochrome photography and a single geometric mark
• Serif editorial type with generous space
• Native 9:16 cut, recomposed for mobile
Vertical cut · 30 s · 9:16, recomposed for mobile.
Credits
• Motion design & direction: Jander Hoffmann
• Studio: AION Creative Studio
• Method: AION Creative Studio OS
Like this project
Posted Oct 21, 2026
Spec reel for human + AI wealth management, not affiliated with Decade. Calm, monochrome, built from the brand mark. Motion design: Jander Hoffmann
Likes
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Views
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Timeline
Oct 1, 2026 - Oct 9, 2026
