Conduct / Spec Enterprise AI Reel
Jander Hoffmann
Conduct / Spec Enterprise AI Reel
A 30-second reel for an AI operating system that helps IT teams understand and change SAP systems. Spec concept: self-initiated, not commissioned by or affiliated with Conduct.
Brand reel · 30 s · 16:9 · sound on. Spec concept, not affiliated with Conduct.
Overview
• Type: spec project (self-initiated)
• Category: Enterprise software · AI
• Role: creative direction, motion design, sound design
• Deliverables: 30 s and 15 s · 16:9 and 9:16 · 1080p 60 fps
• Year: 2026
The challenge
Legacy ERP code is dense and specialised. The film had to make that pain relatable to anyone in a large company.
The idea
Open on a cryptic program name nobody understands, then let the product answer in plain words and turn months into hours.
Your systems, unlocked.
The problem
Who knows what ZFG_PREDACCOUNTING does? A cryptic program name in signal orange.
The only person who knew: "I retired in 2019."
The answer
Ask Conduct: a plain-language answer maps the code's dependencies.
80% less manual analysis, 83% faster migration planning, 3x faster changes.
Customers and partners, set as a quiet logo wall.
Your systems, unlocked: the end card.
Craft
• Code and Gantt charts rebuilt as motion graphics
• Dark-to-light shift as the answer arrives
• Native 9:16 cut, recomposed for mobile
Vertical cut · 30 s · 9:16, recomposed for mobile.
Credits
• Motion design & direction: Jander Hoffmann
• Studio: AION Creative Studio
• Method: AION Creative Studio OS
Like this project
Posted Oct 21, 2026
Spec reel for AI that unlocks SAP systems, not affiliated with Conduct. Cryptic legacy code, answered in plain words. Motion design: Jander Hoffmann
