Astrus / Spec Deep Tech Launch Reel
Jander Hoffmann
Astrus / Spec Deep Tech Launch Reel
A 30-second launch reel for an AI agent that designs analog chip layouts. Spec concept: self-initiated, not commissioned by or affiliated with Astrus.
Launch reel · 30 s · 16:9 · sound on. Spec concept, not affiliated with Astrus.
Overview
• Type: spec project (self-initiated)
• Role: creative direction, motion design, sound design
• Deliverables: 30 s and 15 s · 16:9 · 1080p 60 fps
• Year: 2026
The challenge
The product lives at a microscopic scale, and its value is a contrast in time: months of manual layout versus thousands of layouts in seconds.
The idea
Zoom from the chip to the cosmos and back. The design space becomes a galaxy, and the answer lands as a single crossed-out word.
Months. Seconds.
By hand
Analog chips are still laid out by hand: a month counter ticks over the manual layout.
More possible layouts than atoms in the universe: the design space opens as a galaxy.
Inspired by AlphaGo: search, learning and self-play shown as orbiting systems.
By AI
Schematic in, layout out: the circuit assembles into an isometric 3D chip.
Months, crossed out for Seconds: the whole value proposition in one frame.
226 Gbps and beyond: a gold chip streams data across deep space.
9:16 cut 30s
Craft
• Isometric chip world, assembled piece by piece
• Deep space palette with gold signals
• Every line held for reading time
Credits
• Motion design & direction: Jander Hoffmann
• Studio: AION Creative Studio
• Method: AION Creative Studio OS
Like this project
Posted Oct 20, 2026
Spec launch reel for AI chip design, not affiliated with Astrus. A cosmic isometric world where months of layout become seconds. Motion design: Jander Hoffmann
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Timeline
Oct 1, 2026 - Oct 9, 2026
