Tako / Spec AI for HR Reel
Jander Hoffmann
Tako / Spec AI for HR Reel
A 30-second reel for an AI platform that runs payroll and HR. Spec concept: self-initiated, not commissioned by or affiliated with Tako.
Brand reel · 30 s · 16:9 · sound on. Spec concept, not affiliated with Tako.
Overview
• Type: spec project (self-initiated)
• Role: creative direction, motion design, sound design
• Deliverables: 30 s and 15 s · 16:9 · 1080p 60 fps
• Year: 2026
The challenge
Payroll and labour law are dense, regulated topics. The message had to stay simple and warm: faster, compliant, with a human in the loop.
The idea
Give the product a face: a glossy 3D brain built from the brand's octopus mark, connecting every step of the employee cycle.
The brain of HR.
The brain
The brain of HR: a glossy 3D sphere built from the brand's octopus mark.
Payroll in hours, not days: the sphere pulses as the timeline speeds up.
From hiring to offboarding, automated: one line runs through every HR stage.
The trust
Every number cites the law: a product card shows the rule behind each value.
It stops and asks a human: an approval card makes the human in the loop visible.
70% faster payroll closing: a single number and a ring, held for reading time.
Craft
• 3D brand mark lit as a hero product
• Warm light theme with editorial serif type and orange signals
• Product cards rebuilt in vector
Credits
• Motion design & direction: Jander Hoffmann
• Studio: AION Creative Studio
• Method: AION Creative Studio OS
Like this project
Posted Oct 20, 2026
Spec reel for AI payroll and HR, not affiliated with Tako. A 3D brain, product cards that cite the law and a human in the loop. Motion design: Jander Hoffmann
Likes
0
Views
6
Timeline
Oct 1, 2026 - Oct 9, 2026
