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Working on a museum brand identity concept for a tender project in Mallorca. Currently in the moodboarding and concept exploration stage.
The idea is to create a brand that reflects cultural discovery and the energy of Spain, combining themes like exploration, navigation, and the Mediterranean atmosphere.
Exploring directions around:
ā¢ cultural compass symbolism
ā¢ radial sun structures
ā¢ geometric letterforms (A as a core mark)
Would love to hear thoughts from fellow designers ā
Which direction feels strongest for a contemporary cultural institution?
ā¢ 11h
Great color palette & typography! Oh Mallorca, although can't say I'm following sports closely, I did hear the name because of the famous football/soccer team! š ā½ļø šļø
Thanks, Akin! Mallorca definitely has a strong identity beyond sports as well, so the challenge here is translating that Mediterranean energy and cultural richness into a contemporary museum brand.
ā¢ 6h
Looks like that branding's doing a great job incorporating energy & cultural richness! š
The compass symbolism for cultural discovery is such a strong concept ā Mallorca is going to love this.
Thank you, Stephanie! Still refining the direction, so feedback like this is really helpful.
Beautiful direction. The color palette really captures the warmth and culture of Spain.
Thank you, Abdullah! That was exactly the intention ā to reflect the warmth, sunlight, and cultural vibrancy of Spain through the palette. Still exploring how far the system can go across signage, tickets, and other museum touchpoints, so really appreciate the feedback.
Killer work on this concept exploration. The transition from the compass to the radial 'A' logo is a brilliant bit of visual storytelling. It captures that sense of navigation and Spanish energy perfectly.
Appreciate it, Gustafian ā that transition was a key part of the thinking. I wanted the identity to evolve from navigation (compass) into something more ownable and brand-specific with the radial āAā. Glad that connection came through.
ā¢ 1h
Exploration + cultural energy is a solid combo š„
Thanks, Mehfooz!
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