The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Working on a museum brand identity concept for a tender project in Mallorca. Currently in the moodboarding and concept exploration stage.
The idea is to create a brand that reflects cultural discovery and the energy of Spain, combining themes like exploration, navigation, and the Mediterranean atmosphere.
Exploring directions around:
• cultural compass symbolism
• radial sun structures
• geometric letterforms (A as a core mark)
Would love to hear thoughts from fellow designers —
Which direction feels strongest for a contemporary cultural institution?
The compass symbolism for cultural discovery is such a strong concept — Mallorca is going to love this.
Thank you, Stephanie! Still refining the direction, so feedback like this is really helpful.
Great color palette & typography! Oh Mallorca, although can't say I'm following sports closely, I did hear the name because of the famous football/soccer team! 🙂 ⚽️ 🏟️
Thanks, Akin! Mallorca definitely has a strong identity beyond sports as well, so the challenge here is translating that Mediterranean energy and cultural richness into a contemporary museum brand.
Looks like that branding's doing a great job incorporating energy & cultural richness! 👍
Beautiful direction. The color palette really captures the warmth and culture of Spain.
Thank you, Abdullah! That was exactly the intention — to reflect the warmth, sunlight, and cultural vibrancy of Spain through the palette. Still exploring how far the system can go across signage, tickets, and other museum touchpoints, so really appreciate the feedback.
Killer work on this concept exploration. The transition from the compass to the radial 'A' logo is a brilliant bit of visual storytelling. It captures that sense of navigation and Spanish energy perfectly.
Appreciate it, Gustafian — that transition was a key part of the thinking. I wanted the identity to evolve from navigation (compass) into something more ownable and brand-specific with the radial “A”. Glad that connection came through.
Exploration + cultural energy is a solid combo 🔥
Thanks, Mehfooz!
Great color palette & typography!Beautiful direction
Thanks, Anu!
Beautiful direction! Looks very solid and the color palette is warm and relatable. Can't wait to see the final branding applied to the museum!
Thank you, Anita! Really appreciate it. I’m excited to push this further into real-world applications like signage and spatial design
great
Very cohesive! very warm and cozy design
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
A closer look at the Celvia logo system.
Exploring the construction, spacing, proportions, and how the identity adapts across different brand applications.
Celvia is a skincare brand built around the intersection of biotechnology and nature, so the goal was to create an identity that feels scientific, clean, modern, and approachable.
Beautiful! So clean
The dotted textures add a really nice layer to the whole identity.
Simple, clear, and brand-ready.