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Recently shipped brand work for Elegy, a platform that helps families navigate the financial side of loss.
I designed the brand identity and user experience, partnering with an NYC-based product studio to bring the product to life from concept to launch.
Grief tech is such an underexplored space and the calm, muted palette really fits the subject matter. What was the trickiest part of designing UX for something this emotionally sensitive?
Thanks, appreciate that! The most challenging part was onboarding: how can we create something that honors the moment this person is experiencing, while also collecting vital inputs?
Solution there was to ensure the branding really shines through during onboarding, so the user feels safe and welcome.
Thanks Paul, appreciate it! 😊
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Project Update: Behind the Scenes Go behind the scenes and see how I created a logo, complete brand identity, and promotional video using only Envato assets.
A behind-the-scenes breakdown is such a good move for this challenge, it shows the process instead of just the polished output. Building a full brand identity plus a promo video from only Envato assets is no small feat, what took the most iteration, the logo or the video edit?
What started as a poster for a local Longboard Fest turned into a creative playground.
I began by generating an illustration from two reference images. After a LOT of iterations, I finally found the direction I was looking for.
Then I experimented with Envato's Style Transfer, exploring different visual styles until one really stood out.
My first idea was simple: place the poster into mockups and animate a flyer falling onto the sand. But once I saw it... it just didn't feel right.
So I changed direction.
While browsing Envato's video templates, I found one with layered posters. Instead of choosing a single design, I decided to animate five different versions of my poster.
That unexpected decision completely transformed the final result, and became my Human by Design moment.
AI helped me explore possibilities, but the creative direction, the decisions, and the final story were entirely human.
Created for the Contra × Envato Human by Design Challenge.
Envato assets used: AI Image Generation | Style Transfer | Mockups | Video Generation | Music | Voice Gen
@envato
envatochallengehumanbydesignenvatoaiAI Agent DesignerAI ArtAI VIsual DesignerAdobe After EffectsEnvatoFigma
I like that you shared the changes in direction instead of just the final result. Those creative pivots are usually where the strongest ideas come from.
nøne — Human by Design
By day I'm a product designer, buried in OKRs and dashboards. This challenge pulled me back to the creative side of design, and that reconnection was pure joy. Enjoying the process. A human exclusive.
I kept asking one question: what can a human do that an agent can't? An agent always moves from A to B. Take away the goal and it ceases to exist. A human can choose to do nothing, on purpose. Just exist.
So I designed nøne: a meditation app that sells you no benefit, tracks no streak, asks nothing of you. Based on the philosophy of Byung-Chul Han and Ailton Krenak, it treats doing nothing as the last thing that can't be automated.
Built with Envato assets, Figma, and the help of Claude for the copy. But the taste, the humor, and every "no" on the page are mine.
just be.
#envatochallenge @Envato
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