Recently shipped brand work for Elegy, a platform that helps families navigate the financial side...Recently shipped brand work for Elegy, a platform that helps families navigate the financial side...
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Recently shipped brand work for Elegy, a platform that helps families navigate the financial side of loss.
I designed the brand identity and user experience, partnering with an NYC-based product studio to bring the product to life from concept to launch.
Grief tech is such an underexplored space and the calm, muted palette really fits the subject matter. What was the trickiest part of designing UX for something this emotionally sensitive?
Thanks, appreciate that! The most challenging part was onboarding: how can we create something that honors the moment this person is experiencing, while also collecting vital inputs?
Solution there was to ensure the branding really shines through during onboarding, so the user feels safe and welcome.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.
Brand Identity & Packaging Design
A complete visual identity and packaging concept for Cerveja do Bolo, including branded packaging, merchandise, and outdoor signage. I developed the visual direction and applied the brand consistently across multiple touchpoints to create a cohesive and recognizable identity.