Transform Your Brand with Strategic Visual Identity DesignTransform Your Brand with Strategic Visual Identity Design
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For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes.
The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset.
By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.
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Boluwatife's avatar
I love your use of color and composition here.
Dhyogo's avatar
Thank you!
Bella's avatar
Amazing work!
amr's avatar
Lamsa logo
Amazing color's
Rasel Alam's avatar
Amazing work
Nishit's avatar
super clean!
Ruwani's avatar
This is my first favourite color
Juice's avatar
Beautiful creative direction on this one.
Luisina's avatar
It's a clean design! i like it
Victrex's avatar
Amazing project! well done🙌
Dhyogo's avatar
Thanks man
Timothy's avatar
Amazing use of colours
Dhyogo's avatar
Thanks!
Vladyslav's avatar
Even though it is a popular color combination for SPF brand, the visual identity stand out and feels fresh, love it!
Dhyogo's avatar
Yes, it is. Thanks man!
James's avatar
Orange gotta be the best color of 2026
Dhyogo's avatar
yes!🙌
Esther 's avatar
This color is fantastic
Juice's avatar
Really polished work
Muhammad's avatar
Amazing work! The color platte that you used is eye catchy.
Sharon's avatar
Amazing designs
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