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Case Study: The Autonomous Industry News Agent
Role: AI Systems Architect & Developer
Tools Used: n8n, Web Scrapers (RSS/DOM Parsing), Advanced LLMs, WhatsApp Cloud API
Deliverable: A real-time, personalized news curation engine that scrapes, summarizes, and delivers actionable industry intel directly to WhatsApp.
š The Problem: Information Overload
For tech founders and digital marketers, staying updated on the latest industry trends, AI breakthroughs, and competitor news is mandatory. However, the manual process of hunting through Twitter (X), tech blogs, and newsletters takes 5 to 10 hours a week.
Most executives suffer from "information overload"āspending too much time searching for news and not enough time executing on it. The goal of this project was to engineer an autonomous research assistant that hunts down highly specific, geo-targeted tech news (specifically focusing on the US market), extracts the signal from the noise, and delivers a clean executive summary straight to the user's phone.
šļø The Solution & Architecture
I engineered the News Agent, a custom n8n data-pipeline that transforms the chaotic internet into a streamlined WhatsApp intelligence feed.
The Workflow Pipeline:
The Autonomous Scout: Triggered every morning at 7:00 AM, the agent connects to specific RSS feeds and search APIs to pull the top-ranking articles in targeted niches (e.g., Agentic AI, Digital Marketing, B2B SaaS).
The Intelligence Filter: The system doesn't just send links. It routes the raw article data into an LLM with a strict prompt to act as an executive analyst. The AI reads the full article and extracts a 3-bullet-point TL;DR summary and the core business impact.
The WhatsApp Dispatcher: The parsed data is securely formatted and pushed through the WhatsApp API directly to the founder's private chat, acting as a curated morning briefing.
š§ Overcoming Technical Roadblocks
Scraping the internet is easy. Getting clean, readable data out of modern websites is an absolute nightmare.
During the initial build, the architecture hit a massive roadblock: The DOM Junk Wall.
The Issue: Modern news websites are packed with ads, JavaScript trackers, navigation menus, and pop-ups. When the agent scraped the initial URLs, it pulled all this raw HTML junk into the workflow. This massive influx of useless data instantly maxed out the LLMās context window, causing the system to crash or output literal code snippets to WhatsApp.
The Engineering Fix: I couldn't just pass the raw URL to the AI. I engineered a strict HTML sanitization node using custom DOM parsing (targeting specific <article> and <p> tags).
The WhatsApp Formatting Fix: Furthermore, the WhatsApp API does not accept standard HTML or Markdown for styling. I built a string-manipulation node to convert the AI's output into WhatsApp's proprietary formatting rules (using asterisks * for bolding and tildes ~ for strikethroughs) before sending the payload.
The Result: The system now bypasses ad trackers and delivers beautifully formatted, highly readable text summaries straight to the mobile device.
š The Results & Impact
This architecture completely replaced the need for manual morning research.
Hours Saved: Reclaimed 7+ hours a week previously lost to doom-scrolling and reading long-form articles.
Zero-Friction Access: Delivered directly to WhatsAppāthe app business owners already check 50 times a dayāeliminating the need to log into complex dashboards.
First-Mover Advantage: Ensures the founder is instantly aware of breaking US tech trends, allowing for faster content creation and strategic pivots.
š¤ Why This Matters For Your Business
Time is a founder's most expensive asset. You shouldn't be spending it hunting for information; the information should come to you. By deploying an autonomous News Agent, you get a 24/7 personal researcher that filters out the noise and delivers only what matters for your bottom line.
If you are tired of drowning in newsletters and tabs, letās build a custom intelligence feed for your phone.
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Atelier 360 ā A Reusable Fashion Launch System
Full Project Description
Atelier 360 is a reusable creative workflow built in Melius that turns a single fashion product brief into a complete omnichannel launch campaign.
For this challenge, I used a premium black oversized hoodie as the starting product. From that one brief, the workflow generates brand direction, product-only e-commerce assets, 360-degree product views, on-model editorial visuals, social creatives, paid ads, out-of-home campaign concepts, website and email banners, and cinematic video direction.
The main idea behind Atelier 360 is product consistency. Generative fashion workflows often create beautiful isolated images, but the product can easily drift between outputs. To solve this, I built the workflow around a Canonical Product Identity and Global Quality Standards. These act as a source of truth for the garmentās silhouette, material, proportions, construction, and visual style.
The system is designed to reduce common AI issues such as inconsistent product details, exaggerated garment proportions, duplicate hoods, faceless models, ghost-mannequin artifacts, unreadable text, and off-brand visual drift. Instead of treating each image as a separate generation, Atelier 360 works like a connected production pipeline.
Key Functions & Capabilities
Strategic Brand Foundation
The workflow starts by generating a clear brand strategy, audience direction, visual tone, and campaign positioning based on the initial product brief.
Canonical Product Anchor
A central product identity node defines the source of truth for the garment, including silhouette, material, hood structure, pocket placement, cuffs, hem, and overall construction.
Product-Only E-Commerce Assets
The system creates clean product visuals for online stores, including hero product shots, 360-degree front/side/back views, material close-ups, and PDP-ready assets.
On-Model & Editorial Assets
The workflow separates model-based visuals from product-only assets to create editorial campaign images with visible faces, realistic anatomy, and premium fashion styling.
Omnichannel Marketing Assets
Atelier 360 generates campaign concepts for social media, paid ads, website banners, email banners, billboards, and street posters.
Video & Motion Direction
The system includes a video pipeline covering script, storyboard, keyframes, 360-degree product turntable concepts, and short-form fashion promo video direction.
Process Steps & Execution Strategy
I started by building the strategy layer and defining the visual direction for a premium minimalist streetwear brand. Then I created a Canonical Product Identity to keep the hoodie consistent across all future outputs.
From there, I organized the canvas into five functional zones:
Strategy & System Rules
Product-Only Assets
On-Model & Editorial Assets
Campaign & Marketing Assets
Video & Motion Direction
During the process, I learned that a large nested workflow is easier to control when it is executed group by group rather than all at once. This allowed me to review each stage, refine weak outputs, and keep the final campaign board cleaner and more consistent.
Feedback on Melius
Melius helped turn the creative process from isolated prompting into a visual production system. I liked being able to structure the workflow spatially, connect strategy to visual outputs, and use the agent to expand one product idea into many connected campaign assets.
The canvas format made it easier to think like a creative director: define the product, build the visual world, generate assets, review quality, and curate the strongest outputs. For me, the biggest value was not just generating visuals, but building a reusable workflow that can be adapted for future fashion launches.
this is so cool!
Rant š
A lot of 3D artists are upset about AI stealing their jobs.
The reality is 3D artists and plenty of other professions had a monopoly over execution for the longest time. They never learned how to actually deliver outcomes for brands
In business, clients need more leads, more sales. They don't care what tool got their products infront of more customers.
Those who can't adapt get left behind.
Here's some content I whipped up for one of my clients in Australia. They care about quality content at speed. I make it my job to stay current with AI so I can deliver the best service possible.
There's still a place for CGI - 3D animation will always be my preferred choice for campaigns where top quality is the priority.
But I'd be doing my clients a disservice if I didn't deliver what they need, as fast as they need it.
My entry for the #elevencreative challenge. A fully editable, character consistent 15 second tracking shot, complete with editable prompts for start frame, end frame, motion, narration, sound effects and music.
Fun! Make sure to include a link to your Template and a social link to have your submission considered.
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